THE BRAND
Data Lens is a concept tech company specialising in data analysis and visualisation, helping organisations turn complex information into clear predictions and insights. The brand combines science with accessibility, translating what is often daunting into clear visuals and language that are easy to understand and usable for everyone.
The Identity
When designing the DataLens logo, I wanted to combine three elements: the letterform 'd', the letterform 'L', and shapes associated with graphs and reporting. I paired the logo with a clean, modern typeface and an electric colour palette that feels both technical and accessible. The shapes from the logo can be used as graphical elements across the brand in patterns, photography framing etc.
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