The Brand
The Creative Brew is a concept coffee shop designed as a place for creatives to connect, and collaborate. More than just somewhere to grab a coffee, it offers a welcoming space where ideas can be shared and creativity is brewed inside every cup. The brand is playful, warm, inclusive and deeply focused on building community.
The Identity
The logo for The Creative Brew is a character inspired by the “stereotypical artist,” reflecting the cafe’s target audience and playful spirit. A hand-drawn typeface pairs with the illustration, reinforcing that this is a space for making and creating. Multiple logo variations ensure flexibility across different contexts, whilst a bold, punchy yellow colour palette helps the brand stand out from competitor cafes.
Application
The illustrative style from the logo is carried across all of the brand’s touchpoints, from playful sketches on social media to menu design and packaging. Copywriting is fun, pun-filled and inspiring, often with the simple goal of just making customers smile. The cafe is associated with joy and creativity through interactive social series like “Stained with Inspiration” where customers are encouraged to find art in the mundane, like coffee ring stains. By fostering a sense of community, the brand builds loyalty and creates a space filled with creativity.
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