The Brand
Purge is a concept candle company that’s a little different. While most candles focus on relaxation and tranquillity, Purge is bold, unapologetic, and focused on cleansing spaces of bad energy. It reframes self-care as something cathartic rather than calm, encouraging release, closure, and emotional reset. Purge is designed for everyone, but especially Gen Z, using playful copy to attract engagement.
The Identity
The cheeky tone of voice is what makes this brand really stand out- it's relatable, bold and gets people talking. Combined with a punchy colour palette and a logo that silhouettes a candle, Purge feels rebellious across all touch-points.
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